Saks Fifth Avenue's Holiday Windows are one of the world's great branding opportunities. They're the most recognizable symbol of Saks, drawing tens of thousands of visitors from around the world every day during the holiday season.
For years, I've had the privilege of crafting the storylines for these iconic spectacles.
Each year, my team puts together an extraordinary light show—10 stories high, playing every 10 minutes nightly
throughout the holiday season. It has become the center of the holidays in New York.
throughout the holiday season. It has become the center of the holidays in New York.
1 million people line up to see the spectacle, with even more watching on a worldwide livestream.
The work has been celebrated many times throughout the years, including a Clio Award.
The work has been celebrated many times throughout the years, including a Clio Award.
