We launched new site and app experiences, turning saks.com into a high-MAU destination with large-format photography, quirky curation, live video commerce and engaging articles. We even platformed our fashion office as influencers whose wardrobe you could shop. To drive unprecedented traffic, we massively increased the creative team's paid media output, partnering with Google, Meta, Criteo and more to innovate across all channels.
We also became industry leaders in personalization across both email and site content.
We also became industry leaders in personalization across both email and site content.
IMPACT
• Saks.com sales nearly doubled in 2 years, with 60% of growth attributable to marketing.
• App rated 4.9/5 with 230k ratings in the Apple App Store.
• Doubled paid media output in 2 years while increasing quality (significantly higher CTRs and lower CPMs).
• 90% of emails are now personalized, increasing traffic 20%.
• Saks.com sales nearly doubled in 2 years, with 60% of growth attributable to marketing.
• App rated 4.9/5 with 230k ratings in the Apple App Store.
• Doubled paid media output in 2 years while increasing quality (significantly higher CTRs and lower CPMs).
• 90% of emails are now personalized, increasing traffic 20%.
Site Content
Live Commerce
Roopal's Wardrobe | Fashion Office Content
Display & Social Advertising
App Store
