At Saks, I developed a rapid test-and-learn feedback loop for paid media content production, helping us innovate our way to industry-leading performance. Our intriguing bite-size stories became unprecedented traffic-drivers, helping Saks reduce dependence on Google Search. We worked closely with our platform partners at Google, Meta, Criteo and more to drive innovation and algorithm optimization.
- 50% of saks.com traffic now comes through Display + Paid Social channels, with significantly better CTRs + CPMs.
- Built a team of Display/Paid Social specialists, doubling paid media output in 2 years while increasing quality.
- 50% of saks.com traffic now comes through Display + Paid Social channels, with significantly better CTRs + CPMs.
- Built a team of Display/Paid Social specialists, doubling paid media output in 2 years while increasing quality.
We developed strong relationships between Creative + Media teams, improving performance quickly.
Emotionally resonant use cases made the Saks message more relatable in Display Advertising.
