As the social media landscape evolved, I integrated the Saks social team into the creative org and established a consistent Saks social sensibility. We radically increased the production of shareable videos, maximized follower growth through collab posts and influencer content, grew in-office content to become our highest performing category, and leveraged agency and in-house work to quickly grow on Tik Tok.
IMPACT
• Grew @saks Instagram to 2.4M followers.
• Grew @saks Tik Tok from 0 to 500k followers in a year.
• Over 50% video, helping more than double shares of Instagram content
• Owned Fashion Month with 10M impressions + nearly double the engagements of our nearest competitor
• Top Instagram post: 14M views, 250k engagements
• Grew @saks Instagram to 2.4M followers.
• Grew @saks Tik Tok from 0 to 500k followers in a year.
• Over 50% video, helping more than double shares of Instagram content
• Owned Fashion Month with 10M impressions + nearly double the engagements of our nearest competitor
• Top Instagram post: 14M views, 250k engagements
Nuanced characters from the fashion world capture audience attention and offer unexpected moments of inspiration.
Intriguing scenarios tempt viewers to watch to the end and share.
We intentionally undecut the luxury. In-office content gives people a raw look at the fashion world. Social performance improved the more we incorporated unorthodox talent, designers not designing, and quirky takes from insiders.
