SATURDAY NIGHT LIVE
Besides being neighbors, Saks Fifth Avenue and Saturday Night Live occupy central spaces in popular culture. We've built on that connection over the years, hosting SNL's legendary afterparties at our restaurant L'Avenue, and promoting tentpole moments for the show.
Besides being neighbors, Saks Fifth Avenue and Saturday Night Live occupy central spaces in popular culture. We've built on that connection over the years, hosting SNL's legendary afterparties at our restaurant L'Avenue, and promoting tentpole moments for the show.
IMPACT
• Afterparties drive consistent celebrity-driven earned media exposure for L'Avenue at Saks.
• Saks drove awareness of SNL's 50th Anniversary with a 360 campaign featuring immersive windows, designers sharing memories of the show on social media and more
• Afterparties drive consistent celebrity-driven earned media exposure for L'Avenue at Saks.
• Saks drove awareness of SNL's 50th Anniversary with a 360 campaign featuring immersive windows, designers sharing memories of the show on social media and more
UNITED AIRLINES
United Airlines had just undergone a significant rebranding, and was looking for a way to bring in a luxury partner for their new Polaris business class bedding project. Saks guided United through the design of the luxury bedding, with an increased focus on sourcing recycled materials. We even brought in emerging Cameroonian designer Claude Kameni, who designed limited-edition day blankets for the program.
United Airlines had just undergone a significant rebranding, and was looking for a way to bring in a luxury partner for their new Polaris business class bedding project. Saks guided United through the design of the luxury bedding, with an increased focus on sourcing recycled materials. We even brought in emerging Cameroonian designer Claude Kameni, who designed limited-edition day blankets for the program.
IMPACT
• Polaris bedding underwent a significant upgrade in quality, from the duvet to the gel pillow.
• Claude Kameni's throw was composed entirely of recycled plastic water bottles.
• The partnership drove significant press, from Forbes to The Points Guy.
• Polaris bedding underwent a significant upgrade in quality, from the duvet to the gel pillow.
• Claude Kameni's throw was composed entirely of recycled plastic water bottles.
• The partnership drove significant press, from Forbes to The Points Guy.
LUCID MOTORS
Lucid was looking to cement its status as the premiere luxury EV, and to evolve past traditional marketing approaches. We arranged to have their newest model brought to the Saks Fifth Avenue flagship store by police escort and lowered onto our legendary jewelry floor. We also created a 360-degree marketing campaign to update Lucid's image as more relatable and social-friendly.
Lucid was looking to cement its status as the premiere luxury EV, and to evolve past traditional marketing approaches. We arranged to have their newest model brought to the Saks Fifth Avenue flagship store by police escort and lowered onto our legendary jewelry floor. We also created a 360-degree marketing campaign to update Lucid's image as more relatable and social-friendly.
IMPACT
• Lucid social media content received 125k views.
• Test drives and new orders initiated through Saks channels far surpassed expectations.
• The partnership drove significant press, with The New York Post covering the overnight install.
• Lucid social media content received 125k views.
• Test drives and new orders initiated through Saks channels far surpassed expectations.
• The partnership drove significant press, with The New York Post covering the overnight install.
