The menswear market has grown immensely in the past few years, and Saks needed to give the category its own unique sensibility...that didn't take itself too seriously. We developed a separate menswear homepage on saks.com, with its own sections, typography and editorial hub. We gave the @thesaksman Instagram account a distinct voice. And we published men's style books, not just featuring influential men but integrating their creative work into our communications.
IMPACT
• Redefined who Saks was for, featuring everyone from athletes to the disabled community to activists.
• The men's share of the overall Saks business grew nearly 10%.
• Grew @thesaksman to 150k+ followers on Instagram.
• Redefined who Saks was for, featuring everyone from athletes to the disabled community to activists.
• The men's share of the overall Saks business grew nearly 10%.
• Grew @thesaksman to 150k+ followers on Instagram.
Social Media
Fashion Books
Video
Brand Imagery
