Saks aspires to be a brand that customers can relate to, believe in, and be inspired by. So our strategy around diversity, equity and inclusion goes beyond internal initiatives. We've incorporated a strong sense of purpose and belonging into our content for many years, and we're committed to ensuring that our initiatives outlast the moment.
IMPACT
• Over 60% of our casting continues to represent diversity of ethnicity, age or size, and that commitment extends to behind-the-camera talent as well.
• The New Wave program supports emerging designers of varying backgrounds.
• A series of prominent campaigns have established that a sense of purpose is an integral part of the Saks brand.
• Over 60% of our casting continues to represent diversity of ethnicity, age or size, and that commitment extends to behind-the-camera talent as well.
• The New Wave program supports emerging designers of varying backgrounds.
• A series of prominent campaigns have established that a sense of purpose is an integral part of the Saks brand.
For the 50th Anniversary of the Stonewall rebellion, Saks worked with The Stonewall Inn to release a book about the uprising, assemble an array of LGBTQ+ icons to tell their stories, involve our own employee resource group, lead a fundraising effort, and host a series of impactful events.
We spoke with a diverse group of women about the things they used to apologize for but no longer do—marrying an unapologetic season of fashion with a powerful message.
In Spring 2021, we bought into dozens of Black-owned and -designed brands that hadn't previously been sold at Saks.
We photographed the designers in their spaces alongside their muses, and featured them throughout the season.
We photographed the designers in their spaces alongside their muses, and featured them throughout the season.
Saks also developed an ongoing emerging designer program called The New Wave, through which Saks provides marketing, logistics and analytical support to growing brands like Laquan Smith and Willy Chevarria.
