Saks aspires to be a brand that customers can relate to, believe in, and be inspired by.
That work goes far beyond charity partnerships—we've fully integrated a sense of greater purpose
into the way we communicate with our customers.
That work goes far beyond charity partnerships—we've fully integrated a sense of greater purpose
into the way we communicate with our customers.
When we developed a new DEI strategy for the business, we didn't just keep it internal.
We committed to major goals—including 50% of our casting representing diversity of ethnicity, age or size—and shared them
with our social networks, garnering high engagement and driving internal accountability through transparency.
We committed to major goals—including 50% of our casting representing diversity of ethnicity, age or size—and shared them
with our social networks, garnering high engagement and driving internal accountability through transparency.
For the 50th Anniversary of the Stonewall rebellion, Saks worked with The Stonewall Inn to release a book about the uprising, assemble an array of LGBTQ+ icons to explain what Stonewall meant to them, involve our own employee resource group, lead a fundraising effort, host a series of events, and create a variety of creative assets for all digital media.
Even a fall fashion campaign can be purposeful. We spoke with a diverse group of women about the things they used to apologize for but no longer do—marrying an unapologetic season of fashion with an appropriately empowering message.
In Spring 2021, we bought into dozens of Black-owned and -designed brands that hadn't previously been sold at Saks.
We met with the designers, photographed them in their spaces alongside their muses, and featured them in a series of digital, print and in-store placements. To ensure that the initiative wasn't a one-time focus, we developed an ongoing emerging designer program,
through which Saks provides marketing and analytical support to growing brands.
We met with the designers, photographed them in their spaces alongside their muses, and featured them in a series of digital, print and in-store placements. To ensure that the initiative wasn't a one-time focus, we developed an ongoing emerging designer program,
through which Saks provides marketing and analytical support to growing brands.
Also in Spring 2021, we featured a variety of voices making an impact on the future. The campaign platformed people
who were influential—not influencers—including activists, founders, advocates and Nobel Prize nominees.
who were influential—not influencers—including activists, founders, advocates and Nobel Prize nominees.
Throughout the year, we're always looking for impactful ways to connect with our customers in
a purposeful manner, driving engagement while making as many as possible feel seen and heard.
a purposeful manner, driving engagement while making as many as possible feel seen and heard.
