We've continuously updated our app and site experience, turning saks.com into a high-MAU destination with large-format photography, compelling curation, live video commerce and engaging articles. We even platformed our fashion office as influencers whose wardrobes you can shop.
IMPACT
• Saks.com sales nearly doubled in 2 years, with 60% of growth attributable to marketing.
• App rated 4.9/5 with 253k ratings in the Apple App Store.
• 90% of emails and 100% of main homepage experiences are now personalized, increasing traffic and conversion.
• Saks.com sales nearly doubled in 2 years, with 60% of growth attributable to marketing.
• App rated 4.9/5 with 253k ratings in the Apple App Store.
• 90% of emails and 100% of main homepage experiences are now personalized, increasing traffic and conversion.
PERSONALIZATION
Our approach goes beyond product imagery, matching editorial content
to customer affinities via extensive metadata built into every image.
Our approach goes beyond product imagery, matching editorial content
to customer affinities via extensive metadata built into every image.
ELEVATED DESIGN
Every detail—from typeface to corner radius to motion design—tells a consistent story about Saks
that's versatile enough to accommodate a wide variety of luxury brand partners.
Every detail—from typeface to corner radius to motion design—tells a consistent story about Saks
that's versatile enough to accommodate a wide variety of luxury brand partners.
LIVE COMMERCE
Shoppable livestreams create can't-miss events online, enabling unique
customer interactions with designers and driving incremental spending.
Shoppable livestreams create can't-miss events online, enabling unique
customer interactions with designers and driving incremental spending.
ROOPAL'S WARDROBE
Customers get a sneak peek at what our fashion office is wearing, packing and more—
giving them a more authentic and relatable way to experience the collections at Saks.
Customers get a sneak peek at what our fashion office is wearing, packing and more—
giving them a more authentic and relatable way to experience the collections at Saks.
APP STORE
