We've continuously updated our app and site experience, turning saks.com into a high-MAU destination with large-format photography, quirky curation, live video commerce and engaging articles. We even platformed our fashion office as influencers whose wardrobe you could shop.
IMPACT
• Saks.com sales nearly doubled in 2 years, with 60% of growth attributable to marketing.
• App rated 4.9/5 with 253k ratings in the Apple App Store.
• 90% of emails and 100% of main homepage experiences are now personalized, increasing traffic and conversion.
• Saks.com sales nearly doubled in 2 years, with 60% of growth attributable to marketing.
• App rated 4.9/5 with 253k ratings in the Apple App Store.
• 90% of emails and 100% of main homepage experiences are now personalized, increasing traffic and conversion.
Personalization
Our approach goes beyond product imagery, matching editorial content to customer affinities.
Our approach goes beyond product imagery, matching editorial content to customer affinities.
Live Commerce
Roopal's Wardrobe | Fashion Office Content
App Store
