I developed a brand identity for the first-of-its-kind partnership between Saks and Amazon. The initiative had to define an all-new online destination, attracting luxury brand partners while fitting into the broader Amazon ecosystem. We launched in April 2025 to significant press attention.
IMPACT
• Launched with top-tier partners like Dolce & Gabbana, Balmain and Stella McCartney
• Saks on Amazon launched over 60 new Amazon features to optimize the luxury experience
• Amazon leadership called the partnership "phenomenal", outperforming benchmarks starting on Day 1
• Launched with top-tier partners like Dolce & Gabbana, Balmain and Stella McCartney
• Saks on Amazon launched over 60 new Amazon features to optimize the luxury experience
• Amazon leadership called the partnership "phenomenal", outperforming benchmarks starting on Day 1
