For the Saks Fifth Avenue's 95th Anniversary, we partnered with MasterCard and IMG Live to create
a unique NYC customer experience. We invited visitors to take a ride on a fashion and NYC-themed carousel,
built right in the middle of Rockefeller Center.
a unique NYC customer experience. We invited visitors to take a ride on a fashion and NYC-themed carousel,
built right in the middle of Rockefeller Center.
IMPACT
• 25+ million media impressions, including NBC broadcast, city guides, luxury press and more.
• 5k+ riders, including many for whom this was their first experience with the brand.
• 25+ million media impressions, including NBC broadcast, city guides, luxury press and more.
• 5k+ riders, including many for whom this was their first experience with the brand.
