For the launch of Frozen II, Saks and Disney brought the film's characters, music and environments to life in NYC. We built an immersive Frozen II experience on the 9th floor of the Saks flagship store, and tickets sold out a month in advance. We also collaborated with Disney's Theme Parks team to create a spectacular opening night show on Fifth Avenue, starring Idina Menzel. The 360° partnership extended to windows, a light show, catalogs and merchandising—from high-end jewelry to kids' items.
IMPACT
• In-store foot traffic rose 25%, and holiday item sales were up double-digits.
• Press impressions surpassed 7 billion, and we introduced a new generation to Saks.
• In-store foot traffic rose 25%, and holiday item sales were up double-digits.
• Press impressions surpassed 7 billion, and we introduced a new generation to Saks.
