For his final performance in the United States, Sir Elton John took over Fifth Avenue for one unforgettable night. The livestreamed performance—featuring Elton and his family—was followed by a light show and fireworks display featuring a medley of the artist's hits. As part of the partnership, Saks assembled 60 vendors for a charity event to benefit the Elton John AIDS Foundation, teasing the event with content including interviews with Elton and designers Donatella Versace and Alessandro Michele.
IMPACT
• $1 million donated to the Elton John AIDS Foundation
• The event received over 180 press placements, resulting in 7 billion impressions
• 2nd highest-liked Saks Instagram post ever
• $1 million donated to the Elton John AIDS Foundation
• The event received over 180 press placements, resulting in 7 billion impressions
• 2nd highest-liked Saks Instagram post ever
RECOGNITION
• PAVE Winning Windows 2022, Judge's Choice Award
• PAVE Winning Windows 2022, Judge's Choice Award
