In Fall 2024, designer Jonathan Anderson came to New York to celebrate his Fall/Winter Loewe Collection, and an exclusive capsule collection available only at Saks. Anderson's collection was inspired by vegetables, and Saks brought the vision to surreal life on Fifth Avenue.
Installations of massive vegetable sculptures took over the Saks Fifth Avenue flagship store.
A 360° marketing campaign highlighted the exclusive collection across print, e-commerce and social media.
The reality of bountiful vegetables and flowers expanded to the virtual reality of the greenery growing fast enough to envelop the entire building.
An exclusive, immaculately curated event was the perfect way to culminate the Saks x Loewe partnership.
